The vision behind Laurels Events is to provide clients with innovate and imaginative event design and seamless, discreet event coordination. For events large or small, Laurels Events can provide complete consultation, design services, décor, mockups, samples, catering, rentals, lighting, audio/visual, and talent management.

CHRISMAN STUDIOS • MARIA&ROBERT​ • De Young Museum, San Francisco, California​


What makes Laurels different?

First and foremost the vision and concepts generated by Robert Smith,the Proprietor, and his team of designers. Second, the fact that Laurels is about more than just flowers. It is design, décor, and event management. Finally, that Laurels prides itself on purchasing and importing only the very best and most exclusive products. Daily visits to the flower market and constant exploration of new stores, private resources and importers, assures that Laurels' clients get nothing but the freshest, most unique bouquets and designs.Laurels is not a typical store-front florist. Unlike other floral shops, we buy only what is needed for each day. Nothing sits in a cooler for extended periods of time. Our clients call and schedule appointments or leave the design process to our designers, simply calling in the order. All of the designers at Laurels have all trained and apprenticed under Robert Smith for many years in order to guarantee they understand his vision and the taste level that Laurel's client's demand.



Imagination. Elegance. Unconventional materials and visual art. Move beyond the expected and create an environment that truly captures the spirit of your event, as only Laurels Events can.


"A life long advocate of the art of gracious living, Smith became one of Los Angeles’ arbiters of style and decorum upon opening the doors to Laurels Custom Flora & Events." - InStyle Magazine



Robert Smith’s career in event design and production has spanned the globe and has built the vision behind Laurels Events: to provide clients with first-rate, innovative event design, and seamless, discreet coordination. For events large and small, Laurels provides complete and comprehensive event services. When an event deserves to be one-of-a-kind, Laurels Events creates the most unforgettable experience.